Hosted by Virginia Main Street and Orange Downtown Alliance, Inc.
Sponsored by the Orange County Visitors Bureau

April, 30, 2008
8:30 a.m. – 4 p.m.
Town of Orange Community Center
235 Warren Street
Town of Orange
Orange County, Virginia

A Virginia Main Street training event designed to help your downtown development organization understand and influence downtown property development.

The training will feature:

• An overview of the development process
• A panel of developers discussing their needs and how communities can become better partners in development
• Ways to be in control of development, including:
  • Strategic marketing
  • Developer agreements
  • Community initiated development
    

Training led by Rick Ferrell, president, Retail Market Answers, LLC
Rick Ferrell is a national and international speaker on a variety of revitalization and business development topics.
 
With 20 years experience in shopping center development, redevelopment, leasing, management, marketing, and operations, Ferrell has worked in executive capacities with The Rouse Company, Compass Retail, Arbor Property Trust and Forest City Ratner Companies. While at Forest City, Rick was involved in all aspects of predevelopment planning for the company’s retail and mixed-use real estate portfolio. Post development, Rick was responsible for leasing and managing more than ten million square feet of retail and mixed-use space, encompassing 26 redevelopments throughout the Boroughs of New York City, New Jersey and Pennsylvania.
 
In 2003 Rick co-founded an innovative program for downtown revitalization (importing his private-sector experience for public-sector application) focusing on preferred and sustainable growth strategies.
 
The program evolved and today Retail Market Answers, LLC, (RMA) specializes in economic planning, business development, and implementation services in accordance with “smart growth” principles and provides services throughout the eastern seaboard. The RMA approach to business development focuses on appropriate (value added) merchandising, adaptive reuse and historic preservation as a means of revitalizing downtown commercial business districts.

Accommodation Information
A block of rooms is reserved at one hotel and several local beds and breakfasts:

Holiday Inn Express - 750 Roundhill Road, (540) 672-6691, $89/night, includes breakfast

Inns at Montpelier -  All accommodations viewable at http://www.innsatmontpelier.com, $89/night, includes breakfast
Guests must ask for the rate at the time of booking.

The first session begins at 8:30 a.m. on Wednesday, April 30 - so consider staying the night of April 29.  In order to take advantage of these special group rates, make your reservations by April 25 and mention “Virginia Main Street” when booking.

Registration Fee and Deadline
Registration is $40 and includes all training materials, morning refreshments, lunch and afternoon snacks. The deadline for registration is April 25, 2008.  Individuals requiring physical or sensory accommodations, please call Virginia Main Street at (804) 371-7041 by April 25.
 

Journey Through Hallowed Ground is holding their annual meeting conference the next day, May 1 at James Madison’s Montpelier. More information can be found at: www.hallowedground.org <http://www.hallowedground.org/> .

Directions: Google Map it

To Orange from North:
Rt 15 south to Orange.  At 2nd  stoplight turn left on Main St. At next light turn right on Byrd St. Warren Street is 2nd street on the right. Proceed straight ahead to Orange Public Works Community Room. Parking available at the facility.
 
From West:
Rt 29 to east on Rt 33 at Ruckersville to north on Rt 15 at Gordonsville. Turn right on Rt 20 to left on Rt 20 business to left on Byrd St. Take  1st left onto Warren St. Proceed straight ahead to Orange Public Works Community Room. Parking available at the facility.
 
From South:
Rt 15 north to right on Rt 20 to left on Rt 20 business to left on Byrd St. Take 1st left onto Warren St; straight ahead to Community Room at Orange Public Works. Parking available at the facility.
 
From East: Rt. 20 south to Orange. Right on  Rt 20 business to left on Byrd St. Take 1st left onto Warren St; straight ahead to Community Room at Orange Public Works. Parking available at the facility.