Virginia Main Street Program
Virginia Main Street Essentials
An overview of the Main Street Four Point ApproachTM focusing on organization and promotion
September 22 and 23
The Virginia Ballroom
300 Senior Drive, Town of Abingdon, Virginia
For two information-packed days, Main Street professionals and volunteers will come together for a back-to-basics revitalization boot camp on the organization and promotion of the Main Street Four Point Approach ®. The workshop will offer tools and resources for new and experienced leaders of both designated Main Street communities and those just beginning to explore revitalization strategies.
This workshop provides a focused look at key concepts and Main Street how-tos, a primer on fund development, board engagement, and retail promotions. In concurrent breakout sessions, we'll explore tips on creating buy-local campaigns, partnering with other community organizations, and structuring effective marketing campaigns.
For more information
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Registration Online >> URL
Virginia Main Street Blog: A new online resource
Virginia Main Street now offers a central online location where you can keep up with Main Street happenings, downtown revitalization tips, and links to all of the Virginia Main Street designated communities. The Virginia Main Street Blog covers design and promotions strategies for traditional commercial districts, economic and entrepreneurial development tools, and best practices to explore in your community—all in quick, summary format. Visit often, or sign up for an RSS feed today.
Virginia Main Street Blog >> URL
Virginia Main Street
Since 1985, the Virginia Main Street (VMS) program has been helping localities revitalize the economic vitality of downtown commercial districts using the National Main Street Center’s successful Main Street Approach™. Main Street is a comprehensive, incremental approach to revitalization built around a community’s unique heritage and attributes. Using local resources and initiatives, Main Street helps communities develop their own strategies to stimulate long term economic growth and pride in the traditional community center -- downtown.
Virginia Main Street communities, like thousands of communities across the country, have used the Main Street Approach™ effectively to address the complex and changing issues facing the downtown business environment. The Main Street Approach™ provides a flexible framework that puts the traditional assets of downtown, such as unique architecture and locally-owned businesses, to work as a catalyst for economic growth and community pride.
The program was designed to address the need for revitalization and ongoing management of smaller downtowns, but aspects of the Main Street Approach™ may be applied successfully in other commercial settings. Communities beginning their downtown revitalization, and those with more experience, are creating lasting economic impact with the Main Street Approach™.
More information about the Virginia Main Street program can be found by visiting the following pages:
For more information about the Virginia Main Street program,
contact: mainstreet@dhcd.virginia.gov or call (804) 371-7030.
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