Virginia Main Street Program
Virginia Main Street Summer Toolkit: ‘Getting Strategic About Main Street’
July 29 and 30, 8:30 a.m. – 4:30 p.m.
George Washington Hotel
103 East Piccadilly Street, City of Winchester, Virginia
Identifying a strategic advantage can move your revitalization program to an entirely new level of economic effectiveness. Unique to your community, your strategic efforts might build on an existing cluster of specialty businesses, tie into the area’s history and heritage, or foster a strong association with the arts, music or sports.
Getting Strategic About Main Street Summer Toolkit is designed to help target your efforts to your community’s strengths and leverage your organizational assets for successful implementation.
Join the Virginia Main Street network of downtown revitalization professionals and volunteers for this fast-paced, interactive event featuring business development strategists and a new look at Old Town Winchester.
For more information and registration >>> URL
Virginia Main Street
Since 1985, the Virginia Main Street (VMS) program has been helping localities revitalize the economic vitality of downtown commercial districts using the National Main Street Center’s successful Main Street Approach™. Main Street is a comprehensive, incremental approach to revitalization built around a community’s unique heritage and attributes. Using local resources and initiatives, Main Street helps communities develop their own strategies to stimulate long term economic growth and pride in the traditional community center -- downtown.
Virginia Main Street communities, like thousands of communities across the country, have used the Main Street Approach™ effectively to address the complex and changing issues facing the downtown business environment. The Main Street Approach™ provides a flexible framework that puts the traditional assets of downtown, such as unique architecture and locally-owned businesses, to work as a catalyst for economic growth and community pride.
The program was designed to address the need for revitalization and ongoing management of smaller downtowns, but aspects of the Main Street Approach™ may be applied successfully in other commercial settings. Communities beginning their downtown revitalization, and those with more experience, are creating lasting economic impact with the Main Street Approach™.
More information about the Virginia Main Street program can be found by visiting the following pages:
For more information about the Virginia Main Street program,
contact: mainstreet@dhcd.virginia.gov or call (804) 371-7030.
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