Virginia Main Street (VMS)

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Virginia Main Street Essentials
An overview of the Main Street Four Point ApproachTM focusing on organization and promotion

Sept. 9-10
(Welcome Reception on Sept. 8 at 7 p.m.)

The George Washington Hotel
103 East Piccadilly Street
Winchester, Virginia

For two information-packed days, Main Street professionals and volunteers will come together for a back-to-basics revitalization boot camp on the organization and promotion of the Main Street Four Point ApproachTM. The workshop will offer tools and resources for new and experienced leaders of both designated Main Street communities and those just beginning to explore revitalization strategies.

This workshop provides a focused look at key concepts and Main Street how-tos, a primer on fund development, board engagement and retail promotions. Workshop participants will explore tips on creating buy-local campaigns, partnering with other community organizations and structuring effective marketing campaigns.




The Virginia Main Street Program is a preservation-based economic and community development program that follows the Main Street Four-Point Approach™ developed by the National Trust Main Street Center. Virginia Main Street offers a range of services and assistance to communities interested in revitalizing their historic commercial districts. While the program was designed to address the need for revitalization and on-going management of smaller to mid-sized downtowns, aspects of the Main Street Approach™ may be applied successfully in other commercial settings.


As resources allow, Virginia Main Street holds a competitive application period for historic commercial districts who wish to become Designated Virginia Main Street Communities.  While VMS is not accepting applications at this time, VMS is always looking to work with any historic commercial district, regardless of their size and location.

All historic commercial districts that are interested in using the Main Street Four Point ApproachTM  are eligible to become DHCD Commercial District Affiliate Partners.

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