Friday, May 6, 2016
When your festival is true to the character of your community and tells that story effectively, people will want to come and spend their time and money at your event again and again. With that success, it is more important than ever for you to communicate a good return on a community’s investment of time and money. Planning and measuring the impact of special events in Main Street communities should be a priority for every downtown organization. It starts with a clear definition of the goals for each event. If events are not generating positive economic gain for downtown, reviewing, changing or replacing the event might be warranted. Main Street managers, volunteers and business owners should check out this free webinar to learn everything you need to know about the downtown economic impacts of Main Street events. The webinar will feature the following information:
- Hear how to determine clear goals for vision- and market-based events
- Discover how to involve local businesses so they can best take advantage of events
- Learn how to define the economic measures of events that speak to funders and key stakeholders
- Highlight successful downtown events that position the downtown as the center of the community and hub of economic activity
About the speaker:
Kathy La Plante
Senior Program Officer and Director of Coordinating Program Services
National Main Street Center
Kathy La Plante is a senior program officer and director of coordinating program services at the National Main Street Center with expertise in building organizational capacity and developing promotional programming. She has worked in the Main Street field for more than 25 years. She joined the staff of the National Trust for Historic Preservation’s National Main Street Center in May 2007. She works throughout the U.S. providing training for cities of all sizes using the Main Street Approach® to downtown revitalization.
Although registration is free, the deadline to register is Tuesday, May 3.